Master of Science in Marketing
Strategic insight, digital innovation and market intelligence for tomorrow’s marketing leaders.
Programme Overview
The Master of Science in Marketing is designed to develop cutting-edge marketing professionals with advanced skills in strategic marketing, digital transformation, branding, consumer behaviour and market analytics.
Through research-led teaching and real-world application, students master campaign design, brand management, market research and digital strategy while building strong professional networks.
Apply NowProgramme Highlights
- Duration: 12–18 months
- Delivery: Online, on-campus or blended
- Start dates: January, May and September
- Focus: Strategic, creative and digital marketing
- Capstone: Marketing Strategy Consultancy Project
Key Features
Built for Modern Marketing
Digital Strategy
Explore digital marketing, automation, social media and performance-driven campaign planning.
Marketing Analytics
Use data, metrics and insight to understand audiences and make smarter marketing decisions.
Brand Leadership
Develop strong brand positioning, storytelling and communication strategies for competitive markets.
Curriculum
Programme Structure
Foundation Modules
- Marketing Essentials
- Marketing Research
- Consumer Behaviour
- Marketing Analytics
Electives
Choose 4
- Marketing Automation
- Content Marketing
- Social Media Marketing
- Marketing and Data Science
- Luxury Brand Management
- Digital Transformation
Core Modules
- Brand Management
- Digital Marketing
- Marketing Strategy
- Marketing Communications
- Marketing Metrics and Accountability
- International Marketing
Capstone Project
The Marketing Strategy Capstone allows students to apply theoretical knowledge to real-world business challenges and present strategic marketing proposals to stakeholders and professionals.
Specialisations
Choose Your Marketing Pathway
Digital Marketing
- Digital Marketing Strategy
- Social Media Marketing
- Search Engine Marketing
- Marketing Automation
Brand Management
- Brand Management
- Brand Positioning
- Brand Extension
- Luxury Brand Management
Marketing Analytics
- Marketing Analytics
- Data Science for Marketing
- Predictive Analytics
- Marketing Metrics and Accountability
Admissions Requirements
- A Bachelor’s degree, minimum 2:2 or equivalent
- CV or professional résumé
- Personal statement, maximum 500 words
- One academic or professional reference
- Proof of English proficiency, if applicable
Why Choose Our Marketing Master’s?
- Explore both traditional and digital marketing strategies
- Learn from academics and marketing professionals
- Gain practical campaign experience and portfolio work
- Use real data to drive insight-led decisions
- Build your network across industries and continents
Ignite Your Marketing Career
Be the creative, strategic and data-savvy leader global brands are looking for.
Apply Now